Sports Betting App Development: Features to Implement

Sports betting operators around the world are considering the potential of mobile applications, considering the exponential growth of the gambling industry as well as mobile device adoption. It is predicted by market analysis by Technavio that the sports betting industry will expand by USD 134.06 billion with phenomenal growth of 39% in the APAC market with China and Australia playing key roles in the markets. It presents stiff competition, so naturally betting operators would be eager to differentiate themselves from their competitors.

One major driver of success are the sports betting app features that have a direct impact on the overall user experience of the gaming application. This begins with the very basic functionality like the ability to open your own account in order to be able to place bets and to withdraw your earnings, to much more sophisticated features like compatibility with VR and wearable devices or the development of a social betting app.

Here, we will discuss what each of these apps can do for you, ranging from your standard sports fan or to a seasoned gambler and show you sports betting apps review.

Best Features to Have in a Sports Betting App

Technology advancements today enable us to "endow" your sports betting app with an array of features to cater to the needs of a bettor and enhance their experience. There is there what we might consider to be a main, or core set of features that are staples for any form of application, some will be industry-specific to the gambling sector, and there are best in class, highly innovative technologies that are just coming into the industry. Depending on whatever tech integration and solutions the business stakeholders choose to incorporate into the app, they can create a sports betting application that will attract gamblers, engage them in gambling, and deliver exceptional user experiences. Innovations come with the exhilarating chance of them creating something new and revolutionary.

We also have to keep in mind that certain characteristics of an app rely on the type of gambling business. Betting operators should be compliant with tough regulations in licensed jurisdictions and take into consideration local legislation if they want to expand onto the global market. It is not an easy task to develop sportsbooks but do it and the rewards are great. Hence, you would want to give a very nice app that is not only great for the consumer, but also compliant.

We will touch on some of the must-haves sports betting platform features to incorporate into your app:

Login and signup may be email and password, or social media login. There are different choices for regular users and admins. For instance, creating user accounts can be geolocated and age restricted, if the user is trying to sign in from a country where you are not allowed to do business or where gambling is strictly prohibited.
User Onboarding / Betting Guide A good way to greet a new player into the app, provide them with a tour and tutorial on how to place bets, what is offered, and all. A starter guide can be implemented in the forms of interactive pop-up guides which the user gets when he opens the app, makes the account specifications, or places the first bet. Moreover, a guide page for betting on the web would be helpful for new users who are gamblers and betters as it would welcome them to how they can use the site.
Personalized dashboard for user is what your user views every time he accesses the app. Gamblers want the features which they use most often easily available. Also, this is where you insert your personalized recommendations so as to meet the user's tastes or encourage them to attempt something different that they will find a taste for. Graphyte did this when they opened a smart lobby with personalized product recommendations. This can be achieved through AI/ML integration that allows to capture data on user behavior in the application and process trends which can be later used to generate personalized recommendations. At our current technological pace, AI content personalization can be achieved without bugs and assist in generating a natural experience for the user.
Admin Panel or a stand-alone dashboards should be implemented for admins because they need to use functions which are not included in that of a user dashboard. Admins need to have access to user management – access to the users' accounts, possibility to add or ban users from the game, possibility to check transaction history; sending notifications, content management for adding new events, statistics of users and games.
Placing a bet must be easy and intuitive enough to allow the user to place one at their ease. Give the user control over making his/her own selections and bet amount.
Filter option search for bets allows your users to easily filter out bets by date, status, sport, players and average betting rates, etc. Also, app developers are able to apply AI technologies in order to develop a strong search engine with strong personalization that is self-learning, basically staying one step ahead of any other search feature you might present to your user. Intelligent search with the aid of AI allows your users to find just what they need with sparkling precision. A perfect example of this is Graphyte's intelligent search engine. Through their implementation of AI technology, they built a betting and gaming site search engine that allows a bettor to search for events or game scores in less than a second. The results are personalized to that individual user so that they get precisely what they need. And as it is AI, the smart search engine continues to improve and automatically optimise itself to every user and his or her needs.
Real-time live scores help to keep the users interested and get them to bet even more. This is unique to sports betting, notably certain kinds of sports. As an example, this function is used normally in football betting applications.
Reminders are needed to inform the user of game outcomes, end-of-tournament standings and match summaries. They can be in-app or push reminders. Don't use too many push reminders. Otherwise, rather than being a useful feature it turns into annoyance. If news is vital for the punter to know and has to be heard immediately, that is when you know to use push reminders.

Conclusion

Sports betting application development is not without problems and demands specific to the business. But bookmakers around the world are quickly moving their development towards online applications accessible to bettors through smartphones or other mediums, as easily available as possible, barring things. Betting and gambling application development requires flawless technical excellence, real market expertise, and an enormous amount of dedication. Starting from providing all the necessities in terms of functionalities to providing a seamless user experience through UI/UX.

Like Ladbrokes Coral, they created a new bold user interface with enhanced bet placement and new features with cloud native technologies – all this helped them achieve record high customer satisfaction.